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STRONG AND DEPENDABLE | PART 5
STRONG AND DEPENDABLE | PART 5
by Daniyar Yegemberdiyev
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The Monkey-Type Customer
In the previous parts of Strong and Dependable, we explored four distinct customer archetypes:
This time, we swing to the opposite end of the sales jungle.
Meet the Monkey.
They’re quick, reactive, and emotionally charged. Monkeys aren’t here to overthink—they’re here to feel good about their decisions and move fast. That can work in your favor, or leave you confused when they disappear just as quickly as they came.
Let’s unpack the Monkey-type customer and how to win them over before they swing away.
Identifying the Monkey-Type Customer
Monkeys are quick to act and quicker to decide. They don’t waste time overthinking, they feel, they want, they click.
This type of customer often:
• Makes snap decisions based on emotional triggers
• Reacts to limited-time deals or bold visuals
• Abandons cart if they hit too many steps or friction
• Buys first, thinks later
Monkeys are exciting. But if you don’t catch their attention in seconds and close the sale just as fast, they’re gone.
Common Monkey Traits
• Impulse-driven – They act in the moment, without research or comparison.
• Emotionally reactive – Compelling stories, visuals, or urgency drive their action.
• Easily distracted – If something disrupts the flow, they bounce.
• Short buying window – You must hit fast or miss the chance entirely.
How to Handle the Monkey-Type Customer
To sell to a Monkey, design your offer like a well-placed banana: eye-catching, easy to grab, and immediately rewarding.
1. Create Urgency with Scarcity
Use time-sensitive offers:
“Only 2 left in stock!”
“Sale ends at midnight!”
FOMO (fear of missing out) is your best friend.
2. Make Checkout Frictionless
They won’t wait. Use:
• One-click buying
• Autofill options
• Guest checkout
Remove every possible delay.
3. Use Emotional & Visual Triggers
Focus on benefits they can feel right now:
“Look amazing in seconds.”
“Instant results — no waiting.”
Pair this with bright images, bold copy, and clear CTAs.
4. Add Smart Upsells
Monkeys love dopamine hits. After they buy:
• Suggest a matching item
• Offer a limited-time add-on
Keep the momentum going.
Real-World Scenarios: Monkey Behavior in Kids
Want to see Monkey behavior in the wild? Visit any supermarket checkout.
There, you’ll find candy, chewing gum, and tiny toys placed perfectly at eye-level for children. Why?
Because kids are classic Monkey-types:
• They spot the shiny Tic Tac or Mars bar
• Their emotion spikes (“I need this!”)
• They grab it and ask their parent right now
They react instantly without assessing. That same principle applies to Monkey customers. Your offer must spark immediate desire and make it easy to say “yes” in the moment.
The Key Takeaway
Monkey-type customers act fast, but they buy even faster when you build emotional momentum, minimize friction, and make the offer pop.
Don’t slow them down with too many facts or steps. Give them a reason to feel good, and the tools to act right away.
Get it right, and you’ll catch them at the perfect moment.
Next up in Part 6: a customer that buys for different reasons entirely, the one who walks in with a specific need and won’t look twice at fluff.
To be continued …
What’s your take on this type of customer? Do you agree or see things differently? Let’s chat in the comments.
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by Daniyar Yegemberdiyev
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