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STRONG AND DEPENDABLE | PART 6
STRONG AND DEPENDABLE | PART 6
by Daniyar Yegemberdiyev
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The Elephant-Type Customer
In the previous parts of Strong and Dependable, we explored five distinct customer archetypes:
Moving away from the energetic nature of the Monkey, we now meet the Elephant — calm, thoughtful, and grounded.
This is your Need-Based Customer. Elephants don’t shop for entertainment or ego. They buy because they have a specific need—and they expect you to meet it, not distract them from it.
Identifying the Elephant-Type Customer
Elephants walk in with purpose. They’re practical, efficient, and clear on what they want.
They’ll say things like:
• “I just need something that works.”
• “No extras. Just the basics.”
• “Which option solves this problem best?”
They aren’t cold, they’re just focused and intentional. No frills. No fluff.
Common Elephant Traits
• Purpose-driven – They’re solving a problem, not browsing.
• Efficiency-minded – They value time and straight answers.
• Low emotional influence – Urgency and flair don’t move them.
• Detail-aware – They ask relevant questions—but only the ones that matter.
How to Handle the Elephant-Type Customer
1. Respect Their Mission
Start with what matters: the solution. Don’t lead with emotion—lead with logic.
“This model fits your needs exactly. No upsells, just performance."
2. Focus on Functionality
Highlight features tied to their problem. Back your pitch with evidence.
“This includes [specific feature], which addresses the issue you mentioned.”
3. Emphasize Long-Term Value
They think beyond the purchase. Show them how your product stands the test of time.
“Most customers use this for years with zero maintenance.”
4. Streamline the Process
No overexplaining. No detours. Keep the buying journey simple.
• Avoid irrelevant upgrades
• Cut unnecessary comparisons
• Minimize checkout steps
Real-World Scenarios
Scenario 1: The Practical Tool Buyer
They say: “I need a drill. No fancy stuff—just something solid.”
You say: “This one’s reliable, no gimmicks. Gets the job done and lasts.”
Scenario 2: The Business Subscription Purchaser
They ask: “Which plan fits my 10-person team without constant upgrades?”
You respond: “This tier gives you everything upfront—no future adjustments needed.”
The result? Instant trust. Fast decision.
The Key Takeaway
Elephant-type customers don’t chase trends. They act when a real need arises and expect you to meet it with clarity and respect.
Avoid fluff, deliver practical value, and keep things efficient. Do that, and they’ll reward you with loyalty every time the need returns.
Next up in Part 7: A different kind of thinker, the one who never pays full price, thrives on strategy, and knows exactly when to strike.
To be continued …
What type of customer resonates with you the most? Share your favorite customer type in the comments!
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by Daniyar Yegemberdiyev
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