STRONG AND DEPENDABLE

This is the continuation of Part 1, where we now shift our focus on sales. I won’t cover the basics of sales—you can Google that if needed.

o Their characteristic traits

o What they need

o How to keep them happy

o Most importantly, how to handle them

To understand this customer type, we must return to the jungle.

The lion is often called the king of the jungle. However, in reality, it cannot always live life on its own terms. A lone lion is vulnerable to threats like hyenas, which can overpower it without the protection of its pride. Another danger is the presence of venomous snakes—not because they directly kill the lion, but because their venom weakens it.

Metaphorically, there are plenty of hyenas out there, but tragedies act like venom, slowly destroying a person from within. These dangers also apply to human life and business.

As discussed in Part 1, the first step is identifying the type of customer we’re dealing with. One effective way to do this is by recognizing key traits:

1. Respect and Recognition – A lion doesn’t beg; it demands respect. As a customer, the lion expects to be treated as a priority. They value personalized service, exclusivity, and a sense of prestige.

2. Strength and Reliability – A lion values strength. It seeks a provider that delivers consistently and doesn’t make excuses. If the service is unreliable, the lion moves on.

3. Efficiency and Directness – A lion doesn’t waste time. They expect swift, no-nonsense service. Over-complication or unnecessary delays are a deal-breaker.

4. Quality Over Quantity – The lion doesn’t settle for scraps. They prefer premium quality and valuable service.

5. Loyalty and Survival Instincts – A lion thrives within its pride. Similarly, lion-type customers value loyalty programs, long-term relationships, and trust. However, if the provider fails, they will not hesitate to leave.

6. Territory and Ownership – A lion owns its space. A good service respects the customer’s autonomy and ensures they feel in control of their choices rather than being pressured into decisions.

To effectively engage with lion-type customers, we must:

1. Speak Their Language – Lions don’t respond to weak or hesitant behavior. These customers expect confidence, clarity, and direct communication. If we sound unsure, we lose their trust.

2. Provide Immediate Value – Lions don’t chase small prey. High-value customers expect solutions that are worth their time.

3. Earn Their Loyalty Through Strength – Lions stick with a strong, reliable pride. Customers stay when they see consistency, reliability, and unwavering quality.

4. Handle Objections with Strength, Not Submission – If a lion senses fear, it attacks. Dominant customers test us under pressure. Instead of backing down, we must stand firm, addressing concerns with logic and confidence.

5. Deliver an Exclusive Experience – A lion doesn’t settle for less. To win these customers, we must offer premium service, personalized attention, and a sense of exclusivity.

The lion represents all of us. Like a king, we often feel that life revolves around us. Regardless of our circumstances, we strive to be strong, respected, and dependable.

Wherever we go, we want to exude strength, command respect, and protect our community. Our natural instincts drive us to survive, succeed, and provide for ourselves before helping others. That is human nature—we are wired to impress, project confidence, and care about our reputation (though some are less mindful of their words—verdict: non-lion).

If we had to choose one animal that reflects our mindset and aspirations, the lion would be the best choice.

It’s no coincidence that the name 'Leo' appears in many cultures. Consider names like Lev (as in Lev Tolstoy), Leonid, Leon, Leonardo, Leopold, Lionel, Aslan, Arystanbek, Babur, and more. If your name is among these, then know that we are all lions of the same human "tribe," sharing the same drive for strength and success.

By understanding the lion mindset, we can better handle customer objections and apply the right sales strategies. Seeing things from their perspective allows us to build stronger, more profitable relationships while positioning ourselves as the trusted provider they rely on.

Now you know the Lion-Type Customer: strong, dependable, and egoistic.

Treat customers like you would treat a lion!

This was Part 2. In the next part, we’ll explore customers who resemble crocodiles—and how to handle them. Follow me so you don’t miss the next part.

To be continued…